SELL WITH YOUR STRENGTHS
Build trusted client relationships by selling in a way that feels natural, authentic and true to who you are.
The best sales professionals don't rely on pressure, persuasion or scripts. They understand people, build trust and create genuine value. Using the official Gallup CliftonStrengths for Sales report together with professional coaching, you'll discover your natural sales style, develop greater commercial confidence and learn how to win more business by becoming more of yourself—not someone else.
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INTRODUCTION
Many talented professionals are uncomfortable with selling.
They enjoy helping clients, solving problems and delivering excellent work, but the idea of "selling" often feels unnatural. Traditional sales training can appear overly scripted, transactional or inconsistent with the values that have made them successful in the first place.
The official Gallup CliftonStrengths for Sales report takes a very different approach. Rather than teaching a single sales methodology, it helps you understand how your natural talents influence the way you build relationships, create trust, communicate value and help clients make confident decisions. It recognises that outstanding sales performance comes from understanding your own strengths and applying them intentionally rather than trying to copy someone else's style. :contentReference[oaicite:1]{index=1}
This programme combines Gallup's world-leading research with personalised coaching to help you develop an authentic approach to business development that feels both natural and commercially effective.
Whether you're an independent consultant, business owner, technical specialist, project professional or senior leader, you'll discover how your natural strengths can become your greatest commercial advantage.
WHO THIS IS FOR
This programme is ideal if you:
• Own a business or consultancy.
• Want to win more work through trusted relationships.
• Feel uncomfortable with traditional sales techniques.
• Want greater confidence discussing your services and value.
• Need to strengthen client relationships.
• Want more repeat business and referrals.
• Believe authentic relationships create better long-term business than transactional selling.
WHO THIS IS NOT FOR
This programme may not be the right fit if you:
• Are looking for aggressive sales tactics or pressure-selling techniques.
• Believe selling is about persuading people to buy something they don't need.
• Want a scripted sales process that ignores individual differences.
• Aren't prepared to build genuine relationships based on trust and value.
• Are looking for a conventional sales training course rather than strengths-based business development.
WHAT YOU'LL RECEIVE
• Official Gallup CliftonStrengths for Sales Report.
• Professional strengths-based sales coaching.
• Exploration of your natural sales style.
• Insight into how your strengths influence client relationships.
• Practical business development strategies.
• Personal commercial development action plan.
• Written coaching summary.
MY PROCESS
Step 1 — Discover
Complete the official CliftonStrengths assessment if you haven't already.
Step 2 — Understand
Receive your CliftonStrengths for Sales report and discover how your natural strengths influence the way you build relationships, establish trust, identify opportunities, communicate value and develop long-term client partnerships. The report highlights the unique talents you already possess and shows how they contribute to authentic and sustainable sales success. :contentReference[oaicite:0]{index=0}
Step 3 — Reflect
Together we'll explore how your strengths influence every stage of your business development process. We'll identify what comes naturally to you, where you create the greatest value for clients and where you may unintentionally create barriers to winning new business.
Step 4 — Apply
We'll translate your strengths into practical actions that improve client conversations, networking, business development, proposals, referrals, stakeholder relationships and commercial confidence. Rather than asking you to adopt someone else's sales style, we'll develop an approach that feels natural, credible and sustainable.
Step 5 — Grow
You'll leave with a practical business development plan built around your own strengths. You'll understand how to prepare for sales conversations, ask better questions, communicate your value with confidence and build trusted client relationships that generate repeat business.
Step 6 — Continue
Many clients continue into Executive Renewal, Leadership Impact or Leadership Circle as they develop not only their commercial capability but also their wider leadership influence, confidence and personal impact.
WHAT YOU'LL GAIN
• Greater confidence talking about your services.
• A clearer understanding of your natural sales style.
• Stronger client relationships.
• More authentic business development conversations.
• Greater confidence discussing value and pricing.
• Improved networking and relationship-building.
• Better questioning and listening skills.
• Increased trust with prospective clients.
• More repeat business and referrals.
• A practical strengths-based business development plan.
DELIVERY OPTIONS
Strengths-Based Sales Coaching
Ideal for consultants, business owners, technical professionals and leaders who want to grow their business by building trusted client relationships.
Includes:
• Official Gallup CliftonStrengths for Sales Report.
• Two-hour coaching session.
• Personal business development action plan.
• Written coaching summary.
• Four weeks' email support.
£795
Commercial Growth Programme
A more comprehensive coaching programme designed to strengthen your commercial confidence, develop long-term client relationships and build a sustainable approach to business development.
Includes:
• Official Gallup CliftonStrengths for Sales Report.
• Extended coaching programme.
• Personal strengths-based sales strategy.
• Business development planning.
• Ongoing coaching support.
£1,295
Corporate sales development programmes are also available.
FREQUENTLY ASKED QUESTIONS
Do I need to complete CliftonStrengths first?
Yes. The CliftonStrengths for Sales report builds upon your CliftonStrengths assessment and provides sales-specific insight into how your natural talents influence the way you develop client relationships and create commercial success.
Is this suitable if I don't work in sales?
Absolutely. Many of my clients are consultants, engineers, programme managers, business owners and senior leaders who don't think of themselves as salespeople. If part of your role involves influencing clients, winning work or building trusted relationships, this programme will help you do so more confidently and authentically.
Can this programme support organisations?
Yes. Organisations use this programme to strengthen business development capability, improve client relationships and help technical specialists become more commercially confident without compromising their authenticity.
ABOUT GARETH
I'm an executive coach, leadership adviser and Gallup-Certified CliftonStrengths Coach with more than thirty years' experience helping leaders, consultants and organisations build trusted relationships and achieve lasting success.
My coaching combines internationally recognised assessments with practical commercial and leadership experience to help professionals develop confidence that feels genuine rather than manufactured.
My aim isn't simply to help you become better at selling. It's to help you build relationships that clients value, trust and return to again and again.
READY TO SELL WITH YOUR STRENGTHS?
The best business relationships are built on trust, authenticity and genuine value.
Book a confidential discovery conversation and discover how understanding your natural strengths can help you build stronger client relationships, win more of the right work and grow your business by being more of yourself.
